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Biotech / Medical : PFE (Pfizer) How high will it go?
PFE 26.09+0.7%Jan 22 3:59 PM EST

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To: Anthony Wong who wrote (1797)4/29/1998 5:43:00 PM
From: Early Out  Read Replies (1) of 9523
 
As was previously reported by the market-research firm IMS
Health, new Viagra prescriptions totalled 113,134 in the
week ended April 17, accounting for 94.4% of all new
prescriptions for erectile-dysfunction therapies


Doesn't IMS just report the number of new scripts reimbursed by insurance? In other words, it would be completely possible for their numbers to go down, while the actual number of total scripts of Viagra went up, due to the cash sales.

Can someone clarify this for me?

Thanks
-jsc
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