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Thursday April 30, 12:34 pm Eastern Time
Company Press Release
SOURCE: Hydron Technologies, Inc.
Hydron Technologies and Guthy-Renker Join To Test
Market Infomercial
BOCA RATON, Fla., April 30 /PRNewswire/ -- Hydron Technologies, Inc. (Nasdaq: HTEC -
news; HyTech) announced today an agreement with Guthy-Renker to edit and test market a
30-minute Hydron skincare infomercial previously produced by New Hydromercial Partners.
If the test marketing is successful, Guthy-Renker will receive an exclusive license to distribute
HyTech products in North America through infomercials, short form commercials, database
marketing (excluding current databases), package inserts, space advertising and credit card
syndication, subject to certain minimum product and media purchases. Guthy-Renker will also have
non-exclusive rights to sell Hydron products internationally. Guthy-Renker is specifically excluded
from selling Hydron products through television shopping channels and mass retail.
HyTech develops a broad range of personal care products, including skin care, hair care, bath and
body, and topical over-the-counter pharmaceutical products, based on its proprietary and patented
Hydron polymer technology. HyTech markets its products through direct response television and by
catalog.
All of the expectations and assumptions contained in the foregoing are forward-looking statements
involving risks and uncertainties. For additional information regarding the risks associated with
HyTech's business, refer to HyTech's reports filed with the SEC.
Guthy-Renker is the largest domestic producer of high-quality infomercials and products designed
for home shopping and direct response television sales with annual revenues in excess of $350
million. Guthy-Renker is based in Palm Desert, California and was co-founded in 1988 by Bill Guthy
and Greg Renker. In 1997 the company won the Infomercial of the Year award, the industry's
equivalent to the Best Picture Oscar award, for the fourth time in the last six years.
SOURCE: Hydron Technologies, Inc.
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