C-Cube Message Board - Msg: 4277951

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Technology Stocks : C-Cube

CUBE 37.36

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Nov 26 3:59 PM EST

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To: CPAMarty who wrote (32847)	4/30/1998 9:41:00 PM
From: John Rieman	Read Replies (1) of 50808

Divx haters................................... salon1999.com Revenge of the "early adopters" ANGRY DVD OWNERS DIDN'T LIKE CIRCUIT CITY'S NEW VIDEO-RENTAL TECHNOLOGY -- SO THEY FOUGHT BACK ON THE NET. BY ANDREW LEONARD Talk about your no-lose protest propositions: Wednesday, April 29, is, according to a bevy of Web sites, "International No-Divx Day." But Divx -- a home entertainment technology system designed to replace video store rentals with pay-per-view -- doesn't even exist yet. That makes it fairly easy to shun, even if you are a typical "early adopter" -- the kind of person who absolutely, positively must have the newest whiz-bang gadget before anyone else. But even if Divx were already available -- even if you could buy a special Divx player, hook it up to a phone line, purchase an encrypted digital video movie disc and pay the fee for watching your chosen movie, right now -- the early adopters would still spit in disgust and festoon their Web pages with "No Divx" buttons. Early adopters hate Divx more than anyone else: They see it as a rival to their own digital video technology of choice, DVD (basically, a compact disc that plays video). And they have trumpeted their opposition across the Net ever since consumer electronics retailer Circuit City first announced Divx last September.

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