Since most of the shorts have left, I thought I would post to myself certain extracts from the PFE thread
Massachusetts' Largest Insurers to Pay for Viagra, for Now
Bloomberg News
April 30, 1998, 6:23 a.m. PT
Massachusetts' Largest Insurers to Pay for Viagra, for Now
Boston, April 30 (Bloomberg) -- Massachusetts' four largest
health insurers will pay for treatment using Pfizer Inc.'s
impotence pill Viagra while they observe its use, the Boston
Globe reported. The decision of Tufts Health Plan, Harvard
Pilgrim Health Care, Blue Cross and Blue Shield of Massachusetts
Inc. and Fallon Healthcare Systems is in contrast to Aetna Inc.'s
US Healthcare and Prudential Insurance Co. of America's
HealthCare unit, which say they want more evidence of the
treatment's effectiveness before they reimburse. Whether some
state insurers pay for the pills, which have a wholesale price of
$7, may eventually be decided by a 1987 Massachusetts law that
recognizes fertility promotion procedures endorsed by the
American Society of Reproductive Medicine or the American College
of Obstetricians, the paper said.
Viagra sales could reach $1 billion in the drug's first full
year on the market even, if health plans put strict conditions on
paying for the pills and men have to buy the drug themselves,
analysts said this week.
--Rachel Layne in Boston (617) 542-6268 through the Princeton
ON THAT SAME THREAD, THERE IS DISCUSSION OF LILLY'S WORKING ON ITS OWN PILL AND A ZONA DISCUSSION. FINALLY A DISCUSSION OF VIAGRA AND ITS POTENTIAL AS A DRUG FOR WOMEN
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