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Technology Stocks : Apple Inc.

AAPL 272.24

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Dec 23 3:59 PM EST

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To: Scott Crumley who wrote (12478)	5/1/1998 6:39:00 PM
From: Eric Yang	Read Replies (2) of 213177

I thought Amelio was pretty even handed in his book. Whether he was talking about Apple, the top executives, Bill Gates or Jobs, he always seem to show both sides of the coin...the good side and the bad. The focus of the book wasn't about bashing Jobs it was about Apple. After reading it, you get a sense of why Apple was plagued by inventory and quality control problems as well as constant product delays in 1995-97. His book is a chilling reminder to those still at Apple about the mistakes of yesteryear: poor forecasting, channel stuffing, arrogant executives...etc. By bringing those issues out into the open, hopefully it'll remind those who work and care about Apple not to revert back to the old ways. I thought that was the most important point in the book. Not who was responsible for which project and who should get credit for it... The book can also be a useful for reference purposes. I don't have my copy with me right now..but it contains rough figures for things like spending on Newton division, advertising...etc. The part about interaction between members of Apple's board of directors when Apple was negotiating the buyout deal with SUN was very interesting as well. And I thought all that was just fiction. ;-) Eric

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