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Technology Stocks : Discuss Year 2000 Issues
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To: John Mansfield who wrote (1525)5/1/1998 7:19:00 PM
From: John Mansfield  Read Replies (2) of 9818
 
[AWARENESS] Raising awareness: The professionals are marching in ;-)

Well this is interesting (b.t.w. Cheryl what do you think of Saatchi?): PR agency helping to raise awareness!

______________

'Thursday, April 30, 1998

M&C Saatchi given the job to spell out Y2K

By ANDREW HORNERY

Sydney ad agency M&C Saatchi has been given the task of convincing up to 75,000 small business owners to
protect their computer systems from the potentially disastrous Millenium Bug.

The Millenium Bug is the name given for a major problem facing computer programs that use only the last two digits
of the year when recording dates.

The year 2000 will be read by a computer as 1900, potentially throwing many businesses which rely on computers
into chaos.

Up to $30 million is expected to be invested in the campaign dubbed Year 2K, which is being jointly funded by the
Federal and State Governments along with contributions from the corporate world.

M&C Saatchi has been appointed to give the campaign a consistent and simple message to address the complex
issue. The message will be used in everything from a mainstream television, print and radio advertising through to
business seminars and information hot lines.

Billings for the M&C Saatchi project are expected to top $5 million.
...

smh.com.au
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