Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Mel Boreham who wrote (54041)	5/2/1998 8:37:00 AM
From: Les White	Read Replies (1) of 58324

Back to 1944 Nice post, Mel. A few more points: It looks like Sony's launch strategy is based on no OEM's. All they have is a retail external and their own internal. Retailing HiFiz externals won't be so easy because who needs the backwards compatibility since your box already has one. All they'll have to offer is higher capacity disk, cheaper/meg. But they won't be perceived as the standard so they'll probably have little more success than LS-120. Sony's internals in their own boxes will be the beta test for any other box makers considering switching to HiFiz. And that's gonna take a while. So how long will it take for HiFiz to make any significant penetration into the OEM market? Too long IMO. IOM is already there. Tested, chanelled, available in needed quantities, and way ahead in the ramp to standard heaven. With all of the early adopters on board with Zip, who is left to convince. The mass market who normally always follows the lead of the early adopters. So Sony has an incredibly tough challenge to say the least. The problem for Sony is that they don't have a leap frog benefit to offer the consumer. They're giving them 1.4 capability that they already have. A little faster, so what, not really needed. Larger capacity, not needed but Zip 200 is probably waiting in the wings if the market says they want it. Let Sony find out, IOM will respond accordingly. It's basically a "me too" approach with some added features. IMO this is not near good enough to overcome the installed base lead that IOM already has. Not to mention OEM relationships that Sony will have quite a challenge replicating. Do the box makers really want to follow Sony's lead with HiFiz? Sony is going to have to make it painfully attractive for them to consider it. IOM has been targeting the OEM's for some time now and I'm sure they're ready to chew to the bone if necessary. The war may get ugly but I think IOM has too much lead to be simply brushed aside. Sony knows all of the above and has acknowledged their challenge in their press release. So they've told their pilots that they may be on a one way mission just like in 1944. Will they return? I wouldn't send my son out with them. Les

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