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Technology Stocks : BORL: Time to BUY!
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To: Sam Scrutchins who wrote (10398)5/2/1998 10:13:00 PM
From: Charles Hughes  Read Replies (1) of 10836
 
>>>The new name simply does not roll off ones tongue. Personally I would have preferred Imprise! It flows better,<<<

Because holding the lips closed for the M and the letting them open explosively for the P is natural. There are few words with an N-P sequence. The problem is that N is sounded with the tongue against the top of the mouth or back of the teeth and normally is followed by a vowel, or a consonant that follows naturally, like T. You can follow N with T pretty easily because T starts with the tongue planted on the palette or teeth, where you are with N. To do N-P you must move the tongue in the middle of the sequence.

So many of these marketing-invented words are terribly designed for speaking. You'd think they'd hire at least one consultant with a knowledge of words, language, speech. God knows it's been studied enough.
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