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Biotech / Medical : PFE (Pfizer) How high will it go?
PFE 26.44+1.3%Jan 30 9:30 AM EST

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To: Perry who wrote (1954)5/3/1998 8:42:00 AM
From: Mick Mørmøny  Read Replies (1) of 9523
 
Limits for Viagra

The Week in Business
The New York Times
May 3, 1998

Fearing huge payouts to millions of American men, large insurers, including Wellpoint Health Networks and Cigna Healthcare, are adopting strict reimbursement policies for Viagra, Pfizer Inc.'s new pill for impotence.

The insurers require proof of a medical cause for the problem, and Cigna will pay for only six pills a month. Kaiser Permanente plans a similar policy.

Since its introduction in late March, Viagra has had one of the most successful debuts in pharmaceutical history, with some 20,000 prescriptions written daily.

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