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Technology Stocks : Creative Labs (CREAF)
CREAF 0.4700.0%Nov 14 9:30 AM EST

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To: Fred Fahmy who wrote (11162)5/3/1998 11:21:00 AM
From: Flint  Read Replies (1) of 13925
 
Fred: Agree on all points just wondering about their internet strategy. I thought they had the idea of drawing the internet audio publishers onto their website an d using it much like a broadcasting station ... is that considered as "taking advantage of the internet" ?

In the end, what kind of business model can we propose which will make sense for Creative on the web ?
Is it
1. Using it to sell existing product (Simple and already being done by their distributors right ?)
2. Using it to increase the use of audio (that's what their website is for right ? ... and to move internetters to the SB standard)

3. To use the advertising model .. i.e. use their website to earning ad dollars when people visit their site (does this really make any sense ?)

I'm not sure... any ideas will help

As for the delayed launch of SB Live... any ideas on whether this is a tactic to 1) make sure their existing inventory clears without the need to slash prices and accelerate the already short half-life of their product lines (Creative's new management team is watching this more carefully than before so I won't put it past them to be doing this... a positive for the company longer term) or 2) timing it behind MSFT's 98 release or 3) a bona fide screw-up which caused a delay either s/w or h/w ?
Any thoughts ?
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