Datek Brokerage $9.95 a trade Message Board

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Non-Tech : Datek Brokerage $9.95 a trade

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To: thecupwinner who wrote (8393)	5/4/1998 1:33:00 AM
From: Jon Tara	Read Replies (1) of 16892

My top three: 1. ANSWER THE PHONES. There should be a separate phone number for "emergency trades". I don't want to have to call the same number that is used for customer service on the rare occasion when I have to place a trade by phone. One number for trades, one number for customer service. Oh, yeah, it would be nice if you'd answer the customer service phones, too... 2. TRAIN YOUR CUSTOMER REPS They need to know your policies and procedures inside and out. Asking the same question of three reps should net ONE answer, NOT three. 3. ANTICIPATE DEMAND, DON'T CHASE IT! Don't buy equipment, bandwidth, etc. in reaction to customer demand. Be ahead of the curve. And, if I might cheat, and add.. 3 1/2. That stupid Dilbert Ticker was A Mistake, and highly unprofessional. I suppose you are stuck with contracts with the Dilbert Zone and Yahoo, but please don't every do something this dumb again.

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