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Technology Stocks : K-Tel (KTEL) Have the cheesy '70s records come to an end?
KTEL 0.260+1.9%Dec 3 3:48 PM EST

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To: MR. PANAMA (I am a PLAYER) who wrote (1522)5/4/1998 12:24:00 PM
From: Rob S.  Read Replies (1) of 3203
 
More business but more competition, lower prices, lower margins.

Internet merchants already are faced with customers who do more comparison shopping which results in lower prices/margins. Read the 10ks/qs of other e-merchants - gross margins of around 10%-15% are typical and buying market share at the sake of profits is the norm.

KTEL will benefit from increased business and free publicity but the reality is not be nearly as guaranteed as the stock price suggests.
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