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Technology Stocks : AMD:News, Press Releases and Information Only!

AMD 203.76

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Nov 21 9:30 AM EST

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To: Joey Smith who wrote (5986)	5/6/1998 1:30:00 AM
From: Maxwell	Read Replies (1) of 6843

<<re:Do you know what happen when you put a Yugo engine into the Lexus LS400? You kill the brand name! That's why Intel is marketing the chip as Celeron and Basic PC, not PII or Performance PC..If you want performance, then spend the few hundred bucks extra and buy the PII..which i think some educated PC consumers will do...300-Celeron will make things more interesting next month.>> You are missing my point. Just asked Dr. Engel why is driving a BMW? When you put a Yugo engine into the Lexus car and dropped the price of that Lexus to the Yugo level people stop buying the Lexus altogether and go buy the Mercedes. The Celeron has a long term effect on INTC: 1) Destroy INTC brand name People would then realized that Intel product is not any superior than the clone maker but rather just MEDIOCRE. Intel is #1 and all they have to maintain that position is to play DEFENSE. Their strategy of introducing the Celeron has exposed a weakness in their defense shield that will allow the enemies to penetrate and gain market share. Maxwell

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