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Technology Stocks : INFOSEEK (GO)

GO 10.27

+0.1%

Dec 26 9:30 AM EST

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To: Jorge who wrote (5788)	5/7/1998 8:59:00 AM
From: cm	Read Replies (3) of 9343

Infoseek and iVillage--Focusing On Women... Here's the link to this morning's news... biz.yahoo.com Quick interpretation: Motro is building "content value" for SEEK... a very smart move. (His earlier remarks about "convergence" are indicators of where he's going... and where he's been.) Plus, he's playing a classic demographic card... much as anybody who's ever worked in television programming would. In this case, SEEK has a female skew to its numbers... I don't know the exact figures. So, he's enhancing that strength... This plus the WBS (younger demographic audience) purchase are very interesting developments... iVillage, obviously, less crticial, but nonetheless a good move. (Now we need some serious family-friendly and woman-focused advertisers to start filing in.) Best Regards, c m

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