Mr. Mincheff is regarded as a pioneer in the online marketing field, as one of the few leaders that has been groomed by the industry. As former executive vice president of Zentropy Interactive, a web content and online marketing company, Mr. Mincheff developed marketing solutions for major entertainment, fashion and corporate brand clients, and was instrumental in establishing Zentropy as a premier company in this field. Before joining Zentropy, Mr. Mincheff was the online marketing manager for Philips Media, a division of Philips Electronics. Previously, he was the director of marketing for EarthSpirit.
Zentropy is a pioneer company. I've heard nothing but positive things about Zentropy around the horn. I was pleasantly suprised when I read the news article this morning as I recognized his name. Unfortunately, I hope they had Mr. Mincheff check out Zulumedia before he took the job. For me, it's not a question of the fact they got him. It's a question of whether or not he'll stay with this company.
Zentropy, btw, can be found at zentropy.com
A very sharp website for a prominent advertising company.
If he stays, he will be a huge positive.
Matty Gregg |
