father--
again, you arent looking at this from the right market. dell sells something like 70-80% through to non-consumers. in that market, i do not think that they are far off their competitors. hell, IBM sells a basic machine to the business market for 1300, while i can get a better one at best buy for 800. granted, if i am a consumer i am probably not going to buy from dell.they are too expensive, and i dont need all the support they offer. but, you shouldnt use me as an example...i buy clones from local stores.
right now, dell really isnt targeting the consumer market, they dont need it. when they do, you can be sure they will be just as agressive as they were in the non-consumer market, and they will be just as sucessful. they havent even really targeted it and it is still coming to them.
as a side note, to break into the consumer market in a big way, i would support a buyout of GTW. from what i've heard, those stores they have are doing pretty well. better to do it that way than sell through compusa or best buy.
good luck to all,
trey |
