Taken from the website
A key consideration for anyone who decides to establish an Internet presence is how to draw traffic into their site. Developing a web site without an effective marketing strategy is like posting a flaming-orange neon sign at the North Pole. Implementing strategies and techniques to effectively attract targeted prospects to your site should be a top priority. But where do you begin? Galaxy, unlike many others that are merely developing web sites, teaches its customers the precise techniques to effectively market their sites. And the results of those efforts are what sets Galaxy apart from the competition.
Galaxy is filling a niche that has long been ignored by its competition. Where traditional web developers stop, Galaxy is just beginning. In addition to developing storefronts and placing them in the highly-visited Galaxy Mall, the company also provides Internet marketing training that enables customers to effectively utilize
established tools.
The company transforms "newbies" into Internet marketing experts. Its customers participate in an extensive, 12-hour, education workshop in their area where theylearn how to market their storefronts as part of an overall Internet strategy. They're taught specifically how to maximize the power of news groups, auto-responders, e-mail, classified ads, search engines, and more.
Practicin' What They Preach...You won't find the principals of the company sitting back in some ivory tower pondering corporate activities. The management team is intimately involved in every
aspect of the company, including the workshops.
In fact, the Chairman is often seen around the country delivering the vital marketing information to new customers. And as new teams of workshop presenters are assembled and dispatched to educate the next wave of Galaxy customers, the management team will be overseeing the program, ensuring quality and consistency of conveyed principles.
Revenue Foundation: The Training Workshops
The foundation for Galaxy's progressive success, as well as the success of its customers, is the Galaxy education workshops. The majority of the company's income is generated in its workshops.
Most of Galaxy's competitors sell "business opportunities" for their customers to become agents to sell home pages in their malls. Very few have the tools, or take the time, to educate their customers on how to properly market on the Internet.
Galaxy is the exception, and sees this as the most important factor in a successful Internet strategy.
Galaxy uses targeted direct mail and newspaper advertising to draw potentialcustomers to a free 90-minute "preview" of the workshop. The preview is a high-energy overview of the full-day, comprehensive workshop which is clearly presented as a "must-attend" event.
During the free preview, interested guests pay a nominal fee to attend a comprehensive, full-day workshop.
The company has found this strategy of offering thorough Internet marketing education for a small fee to be very effective. Galaxy draws significant numbers of people to the 12-hour workshop. And as workshop attendees hear the invaluable instruction and Internet marketing techniques presented, they actually see how to make the Internet work for them with examples, illustrations and online
demonstrations.
With the increased number of attendees, each workshop is expected to yield between $60,000-$80,000 for the company. By year end 1998, Galaxy expects to have completed approximately 96 workshops. The planned addition of new presentation teams should expand those results significantly. In fact, Galaxy plans to conduct more than 140 workshops in 1999, with the average yield per workshop also steadily increasing.
Internet Marketing on the GalaxyMall
More info to come
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