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Technology Stocks : Apple Inc.

AAPL 272.19

-0.5%

10:56 AM EST

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To: Sam Scrutchins who wrote (13128)	5/7/1998 7:55:00 PM
From: Loring	Read Replies (2) of 213177

I'm new, so I don't yet know how to send a message to myself. Sorry. But I do want to comment on the PRO GO WHOA campaign. For the first time, a computer company has successfully segmented the market in a compelling way. The heavy-duty users, the mobile professionals, and the home/family, with the latter more like an appliance suitable to the home. The ad copy (full page back of Finance section LA TIMES) was right up to the old Apple standards for freshness. I think they've done a marvelous job of segmenting and branding, almost as good as the carmakers of the 40s and 50s. Now, to carry through with it! Nice Job(s).

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