Nice action today probably associated with the
following
New NASCAR Agreement Strengthens Alliance Between
Hasbro & Action Performance Companies, Inc.
PR Newswire - May 07, 1998 18:27
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CINCINNATI, May 7 /PRNewswire/ -- Hasbro, Inc. (Amex: HAS), the leader in
the manufacture and marketing of sports-related children's toys and
collectibles, today announced that its exclusive alliance with Action
Performance Companies, Inc., has been substantially strengthened as a result
of the toymaker's new NASCAR-related product and licensing opportunities.
Hasbro said that its recently announced plans to produce new
NASCAR-licensed collectible die-cast cars, radio-controlled cars, games and
puzzles were the result of its business alliance with Action Performance.
"Our recent announcement with regard to extensive NASCAR product licensing
agreements for new products is evidence that our alliance with Action
Performance has been further strengthened," said Steve McCamley, Hasbro vice
president of marketing for vehicles. "Action remains vital to our strategy of
creating and marketing the finest NASCAR-licensed products for the mass retail
marketplace. We look forward to enjoying this successful Hasbro-Action
relationship for many years to come," he said.
Under the exclusive alliance, in 1996 Hasbro and Action Performance agreed
jointly to develop licensed motorsports-related Winner's Circle(TM) brand
die-cast vehicles and other consumer items, manufactured and marketed by
Hasbro for the mass retail market. The first jointly developed products
reached retail stores in 1997 and have been very well received by retailers
and consumers.
Action Performance Companies, Inc. is the leader in the design, marketing
and distribution of licensed motorsports merchandise. Its products include a
broad range of motorsports-related apparel, souvenirs, die-cast car replica
collectibles and other memorabilia. The Company markets and distributes
products through a variety of channels, including the 125,000-member Racing
Collectibles Club of America (RCCA), trackside at racing events, mass retail
department stores, and a nationwide wholesale network of approximately 5,000
specialty dealers and distributors.
Hasbro is a worldwide leader in the design, manufacture and marketing of
toys, games, interactive software, puzzles and infant products. Both
internationally and in the U.S., its Playskool(R), Kenner(R), Tonka(R),
OddzOn(R), Super Soaker(R), Milton Bradley(R), Parker Brothers(R), Tiger(TM)
and Hasbro Interactive(TM) products, provide children and families with the
highest quality and most recognizable toys and games in the world.
SOURCE Hasbro, Inc.
/CONTACT: Holly Ingram of Hasbro, 513-579-4055/ |
