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Technology Stocks : NewKidCo International (OTC:NKCIF) (TSE:NKC)

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To: esecurities(tm) who wrote (1593)	5/7/1998 8:17:00 PM
From: Link Lady	Read Replies (1) of 4231

Is P&GSoft Procter Gamble? Reason for question: Procter and Gamble executive Denis Beausejour Thursday encouraged attendees at the @d:tech conference in Chicago to "step out of the box" and realize the full potential of interactive advertising. In a keynote address, the advertising vice president said, "The web has the potential to be a dramatically more effective way for us to communicate with the people who buy and use our products." Beausejour told the audience his company has put its money where his enthusiasm is: three million dollars spent in interactive media this quarter. "But even more significant than the spending level is what we're spending on," Beausejour stated. "Eighty percent of the ads we're placing on the web this quarter are units that reach beyond the traditional banner." These new units include daughter windows, sideframes, push-advertisements, and interstitials. New technologies being utilized as part of these units and P&G's standard banner units include animated gifs, Enliven, Java, JavaScript, and Unicast.

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