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Technology Stocks : Nokia (NOK)
NOK 5.935+1.0%3:59 PM EST
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To: Sam Citron who wrote (640)5/8/1998 10:13:00 AM
From: tero kuittinen  Read Replies (1) of 34857
 
Nokia is the first manufacturer to introduce TDMA/analog hybrid phones in the States, I'm not sure when Ericsson is going to follow suit. Nokia should have at least a six month lead. The pricing is very competitive. Qualcomm had a CDMA/analog phone in the market last year, but it fizzled due to a very high price and quality problems. Nokia should be better positioned to sell the hybrid concept, thanks to better name recognition and price that doesn't make this phone a high-end item. The five line display with dynamic fonts is also new to US market, and the 200 hour standby time is unbeaten. The combo should be pretty potent. Ericsson especially might be squeezed by Nokia's display tailored for short messaging and e-mail, Ericsson's flagship 788 has just one line of text.
Some American industry experts have made interesting projections. According to Dataquest, Nokia will indeed become world's number one phone manufacturer this year while Ericsson will zoom to number two spot. It's the first time I've seen American sources to acknowledge this. Yankee group is forecasting 47% global market share for GSM in 2002, while CDMA will trail with just 17% share at that point. European analysts have somewhat higher numbers for GSM, but the overall picture is pretty much the same.
Nokia's low-end 5100 just debuted here in Finland and it looks very strong for its price class. It's the only cheapie phone with the five line display and massive 200 hour standby option. I've spotted the first 8810 in Helsinki... it turned heads all along the street. According to German "Connect" magazine 28% of Germans have the highest opinion of Nokia phones. Ericsson trailed with 10% and Motorola was way down in the single digits. Hometown favorite Siemens narrowly took the pole position.

Tero

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