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Technology Stocks : TAVA Technologies (TAVA-NASDAQ)

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To: Brian Malloy who wrote (16295)	5/8/1998 9:04:00 PM
From: Karl Drobnic	Read Replies (1) of 31646

Contacting media: Many major news organizations have a "suggest a story" option on their websites. I e-mail them regularly. I make sure that I e-mail facts that will check out, never opinion. If I get called back, I make sure that I can refer the reporter to a source to verify information - or I don't supply the information in the first place. Many (most?) reporters have to get an editor's permission to pursue a story. So arm them with facts. If their particular organisation is interested, they'll supply their own slant. Plus, I think Jenkins will follow through on his promise to beef up PR with a real PR budget, and that he'll hire a PR firm with the mission to "brand" the Tava name.

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