Greg,
I think a lot of it comes from calling the company, then using your own instinct with DD. It is a lot easier to lie on paper than it is to lie verbally. If you use your own judgement, you can usually tell when someone is lying to you. Also, the more you talk to the person, the more familiar you become with their habits, and the easier it is to tell when they are lying.
I worked as an insurance underwriter for years. A great deal of my business was done over the telephone with people I talked to frequently, but never met. It was not unusual for the sales force to lie about the accounts they were bringing to me, to make them more appealing to me. After all, if I agreed to write the business, the agent got a commission. You pick up on people quickly, and learn how to spot a liar, when you talk to them. Heck we had one guy who had a giveaway sign...if he had the sniffles on the phone with you, he was lying. Every time!
I guess the point I am trying to make is that there is a lot more one can get from calling the company than the hard data. If you call a company and hear "Days of Our Lives" in the background, you would probably shy away, regardless of how good the DD looks.
If something sounds too good to be true, it probably is.
Just my opinion
:-)
Binder |
