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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 222.530.0%3:59 PM EST
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To: Paddler who wrote (4154)5/10/1998 4:20:00 PM
From: Glenn D. Rudolph  Read Replies (3) of 164684
 

3. There is no loyalty from the retail customer. Price and service will win every time
time hands down and both are easy with which to compete.

Brand is everything and without it your nothing. AMZN knows that and that's why I feel
they have a very sound plan for the "long term". Look how successful McDonalds (sell
junk food, fair service and price the same as the competition) and Coca Cola (just sugar
water) are.

Paddler,

I am happy some one disagrees. I do not agree with yopur comparisons on brand loyalty. Many people feel MacDonalds burgers and fries are better than those of Burger King. They are not the same burger and fries in their minds. Some people feel coke taste better than Pepsie. The above are not commodities because the marketing of these companies made the consumer distinguish a difference real or not. However, a book of the same title is a book of the same title. No difference if one buys it from Amazon, BGS or BKS. When it comes to a commodity, the consumer is never loyal.


From a marketing perspective, they're right on target. Is it really AMZN's fault they do
such a good job at marketing that it's driven the stock way higher than it's worth.


They were just the Johnny come early. Give BKS and BGP time.

Glenn
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