Datek Brokerage $9.95 a trade Message Board

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Non-Tech : Datek Brokerage $9.95 a trade

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To: Mark Davis who wrote (8520)	5/11/1998 8:46:00 AM
From: Alex Goor	Read Replies (3) of 16892

We just wanted to share with you our official response to the media regarding yesterday's New York Times Article. The article can be found at www.nytimes.com. We'll continue to keep you posted. Datek Online, a new venture established in 1996, was formed to empower individual investors through the use of innovative technology. In February of 1998, Datek Online Holdings Corp. was established as a separate corporation, and Jeffrey Citron was appointed CEO. The New York Times noted that under Jeffrey Citron's leadership as CEO of Datek Online Holdings Corp., "Mr. Citron has tightened management controls, outlawed many trading practices, hired a major accounting firm and recently completed a spinoff of the firm's trading unit {sold to Heartland Securities}, the center of most of the questioned practices." Early this year, Datek Online Holdings Corp. added several new members to its management team, including a new Chief Financial Officer, Chief Compliance Officer and Vice President of Customer Support. Alex Goor Executive Vice President Datek Online

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