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Strategies & Market Trends : Value Investing

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To: James Clarke who wrote (4035)	5/12/1998 10:31:00 AM
From: Kathleen capps	Read Replies (1) of 78519

James, Thanks for posting the info on PSO. I took a look at the SEC financials on EDGAR before the market opened and liked what I saw -- then decided to buy 400 shares (which were bought at 6 3/8). I am familar with their brand of shoes. Trotters are found in stores and from mail order catalogs that carry "hard to fit" shoes -- I wear a very wide shoe so I'm always on the lookout for these sorts of shoes. The reason they are carried in Norstrom and Dillards is that only the top of the line Dept Stores carry a wide size range of nice shoes. A few chain stores carry wide shoes but it's their own branded products (i.e. Red Cross Shoes and Hush Puppy). You will also find "Trotters" in mail order speciality shoe catalogs. I imagine you will find high customer loyalty -- once people find they like a brand of shoe (and especially if they are hard to fit), I expect that they would be repeat customers every year. Of course it's important that the quality stays consistant -- they aren't selling these shoes based on their being the latest in trendy style. What they are selling is fit and confort in a reasonably fashionable package. Kathleen

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