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Technology Stocks : TAVA Technologies (TAVA-NASDAQ)
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To: M. Frank Greiffenstein who wrote (16570)5/12/1998 1:05:00 PM
From: Fred Dubin  Read Replies (1) of 31646
 
<<Most new clients are moving directly to adopting comprehensive programs and by-passing the pilot stage that had been a typical program element to date. The costly 'awareness building' element of our sales and marketing program will be significantly reduced in this
and subsequent quarters with those resources re-directed to closing additional specific programs and growing core business
relationships with our new clients. >>

Isn't this an expense savings? Less sales and marketing time (expense) that can be reallocated to << closing additional specific programs and growing core business>>.
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