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To: Candle stick who wrote (4236)5/12/1998 1:52:00 PM
From: Walter High  Read Replies (1) of 164684
 
Candlestick:

I understand the difference between a commodity (like books) and something that can be differentiated (like a hamburger). The argument being put forth that I responded to had moved away from the books example and was discussing brand loyalty in general, not as related to a commodity.

That said, I still think there is some degree of brand loyalty. Someone mentioned how they like macaroni and cheese made by Kraft, but didn't care where they buy it. Well, my family does all its shopping at one store and it is not the cheapest one around. There are other factors involved, service, variety, cleanliness, convenience, etc. that can override price. I guess we will have to see if these book sellers can differentiate their site enough that loyalty will overcome price. I think it is an open question.

Walter High
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