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Biotech / Medical : BRADLEY PHARMACEUTICALS (BPRXA)

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To: Steve Bogart who wrote (35)5/12/1998 11:10:00 PM
From: harkenman   of 41
 
Bradley Launches Lubrin 2-Packs In Response To Viagra

FAIRFIELD, N.J. (Dow Jones)--Bradley Pharmaceuticals Inc. (BPRX) moved up
the introduction date for its Lubrin Lubricating 2-Pack to the second quarter, to
meet increased demand related to Pfizer Inc.'s (PFE) Viagra male impotence
drug.

In a press release Tuesday, Bradley said the 2-Pack consists of a bottle of
newly released Lubrin lubricating liquid, paired with a box of Lubrin vaginal
inserts, which have been on the market for several years.

Bradley makes and markets over-the-counter pharmaceuticals and health
products.
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