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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 231.69+1.7%Dec 10 3:59 PM EST
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To: Oeconomicus who wrote (4264)5/12/1998 11:27:00 PM
From: Walter High  Read Replies (2) of 164684
 
Well, Bob, maybe I'm bitter because I got a severe haircut on my AOL short last year. I felt the same way about AOL that most of you do about AMZN. Granted, AOL does have something to differentiate them from competitors (content), but their service absolutely sucked wind.

I thought that as people became the least bit sophisticated about using the internet, they would move to a cheaper provider who would treat them with some dignity. Didn't happen. I don't know whether it is because people loved the content so much that they wouldn't give it up or because of the inertia that must be overcome to make a change.

AMZN may be counting on the fact that once people order from them and set a bookmark, they just won't find out about the other sites. Getting books from AMZN is good enough and why look for something else. Never underestimate the power of inertia among people who have other uses for their time. I am a perfect example in regard to the telephone company. I don't ever feel like taking the time to figure out which long distance calling plan might be cheapest, and I don't make very many calls. It's not worth my time and effort to even think about it, so I stay with what brung me.

People may do that with Amazon. If they find AMZN and buy an occasional book, they may never try to change even though they could save money. People have to take positive action to change, and I bet Amazon is counting on getting there first and hoping people won't change. Few people are as driven as you guys.

Walter High
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