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Technology Stocks : Future earnings for JAVA

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To: Peter Shaw who wrote (545)11/13/1996 4:02:00 PM
From: Jeng Chiu   of 918
 
SUNW is the biggest bargain in the Tech industry. Several companies have been cutting prices on their Servers but none get punished like SUNW. McNealey's long term strategy should be lauded. If this was some other Wall Street darling, the stock would rise because myopic analysts praise their efforts to gain market share. If you read the press release, these price cuts are an agrressive campaign to solidify the compnay's position as number one in the workstation and server markets.
Trading at a 20% discount while the other Tech stocks are reaching all time highs demonstrates how cheap this stock is.

Something else to consider. A margin decrease can be offset in two ways.
1. Lower cost of goods sold (through economies of scale)
2. Increase sales due to lower prices.

Therefore if SUNW can increase sales and decrease costs, the income statement should not be affected.
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