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Non-Tech : Callaway Golf -- it's a buy
ELY 21.33-2.8%Sep 6 5:00 PM EST

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To: Don Dorsey who wrote (142)5/14/1998 4:24:00 PM
From: Mark T. Heath   of 307
 
You may be right. I'm thinking a pullback on the slumping Asian sales is justified, but the El Nino bit I don't accept. Now with brokers putting outright sells out on the stock may be just the thing needed to flush out any weak holders left in the stock.

I personally experienced the competitive sales environment that management was discussing in the news release yesterday. On a visit to a local golf shop to buy an 8 degree driver, I noticed some surprisingly low prices on drivers including some titianium models. The Lynx Black Cat driver was selling for under $90 now. Even the latest Taylor Made was discounted from some previous prices I had seen. I still bought the Callaway despite the temptation to go with a cheaper model. I guess not everybody else is following in my footsteps though given the stock's drop.
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