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Technology Stocks : Apple Inc.
AAPL 259.95-0.4%3:59 PM EST

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To: J R KARY who wrote (13609)5/14/1998 4:29:00 PM
From: Richard Habib  Read Replies (1) of 213182
 
Think the TV ad is in conjunction with the big 6 page foldout ad that showing up in lots of mags. Was in Time and Scientific American. I would guess the mags cover the target market so that most people considered possible customers will see both the TV and magazine ad. Hope it shows up in PC Magazine also. Umax is advertising Macs. YOu would think Apple would expend a little to be there also. Rich
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