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Non-Tech : Titan Motorcycle Co. of America (TMOT)
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To: Dayuhan who wrote (24)5/14/1998 9:30:00 PM
From: Kurt A. Altmann  Read Replies (2) of 219
 
Thanks again, Steve, will do..

Also, could you comment on the marketing campaign employed by Titan? Where is the major focus, and what are the primary promotional activities (magazine ads, direct mail to Harley owners, celebrity endorsements, etc.) How are they promoting this brand name (or do most of the target consumers already know about them and it is just a matter of friend's testimonials before they buy!)?

Do you have any statistics on owner satisfaction, or can you comment on this generally speaking?

Thanks in advance...Kurt
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