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Strategies & Market Trends : Joe Copia's daytrades/investments and thoughts

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To: Joe Copia who wrote (2803)5/15/1998 3:51:00 PM
From: Israel  Read Replies (2) of 25711
 
Joe to add to your point RE:AVBC and their marketing efforts.

It seems to me that AVBC is using what is referred to in marketing as a Pull strategy.. whereby the manufacturer of the product stimulates sales by directing its promotional mix to the ultimate consumer to encourage them to ask the retailers to order the product. Seeing the demand from the ultimate consumer, retailers order the products from wholesalers and thus the item is "pulled" through the intermediaries/channels of distribution.

IMO This strategy will pay off for AVBC.

Happy Trading,
Israel
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