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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 226.19

-1.8%

Dec 12 9:30 AM EST

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To: Mark Fowler who wrote (4449)	5/18/1998 8:48:00 AM
From: Glenn D. Rudolph	Read Replies (1) of 164684

You say there's no brand loyalty in retail, tell Coke and Pepsi that and they would laugh you right out of the offices as i'm right now. Mark, The laughing statement is an insult. Something I do not do to others. You do have confused what is brand and what is product. There is product loyalty. Amazon only sells commodity products. They are all the same. There is no loyalty to Amazon and none to a specific book. There is no loyalty to Pepsico but there may be to their product pepsie. Pepsie and coke are perceived as a different soft drink. The companies could matter less to the consumer. Glenn

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