I see a certain logic to this thing that's sort of like the fax machine. If one person has a fax machine, it's worthless. But if two have it, then three, then a hundred, you've got the makings of an essential communications medium. Today, who doesn't have a fax machine? Long run, the key to PNLK will not just be getting isolated companies to sign up. Instead, it'll be to get companies on board -- and then get those companies to bring their business associates on board as well. If that happens, PNLK has the potential to serve as an essential business infrastructure for the 21st century.
That's why this product has such vast potential.
I like to look beyond individual companies, as well, when I think about this becoming an "essential" business tool. One thing I'm wondering these days is if PNLK could have any luck co-branding the Webtool with, say, port authorities. I live in Columbus, Ohio, which is a significant transportation/logistics center for international trade. I think it'd be a great strategic move for the Port Authority to provide the kind of electronic logistical infrastructure that PNLK offers -- a powerful value-added service that would help Columbus excel in the very competitive ports-of-call sector. This is one reason Glenn's experience with governments and public agencies is exciting: it's a great potential market that goes way beyond the corporate traders. There's so much long-term potential here if we think just a little bit out of the box! |
