Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 221.24

-0.6%

Dec 17 3:59 PM EST

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To: Mark Fowler who wrote (4449)	5/18/1998 4:40:00 PM
From: Don Westermeyer	Read Replies (1) of 164684

Mark, There is little brand loyalty in re-sellers of books, CDs, or practically any other commodity driven market. Even in the brand name products like Coke and Pepsi, loyalty is 'bought' with continuous and expensive advertising campaigns. Even McDonald's wouldn't last long without spending the big advertising $$$. No one investing in AMZN now is obviously looking at profits through the year 2005. By then maybe their P/E will be only 80 or so.

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