Let's save ZE.
Here's the plan. We pool resources, max out the credit cards and break open the kids piggy banks, and buy a majority stake in Zenith, where "the Quality Goes in Before the Name Goes On"...whatever that means.
Then we over throw the board, get our own people in, and re-structure the company. If we can get a Chapter 13, so much the better.
Now for the fun part. Ditch the current product line, buy into high end systems, like flat panel display, merge with a computer company needing some lift, and leave the low-end cheap TV's to the Koreans and Chinese. Zenith is getting killed on the low-end stuff. This company has to rebuild on a high quality platform and lead the way toward computer/TV/security systems. In other words, target the top 5% income bracket of the market and niche position based on client-customizable features.
Tx2
ps, ZE was touted by SM at $11 in Jan last year, and I told him it wouldn't make it past $12 1/2. |
