Phase 1: Introduces prototype to QVC, American Media, The Home Shopping Channel, and various focus groups, and negotiates contracts, for product introduction to market. The Company's consumer products marketing program begins with television marketing. This will be done via Infomercials and TV Home Shopping Channels in the U.S. and Canada to over 100 million homes, comprised of over 200 million customers with sales of approximately $8 billion annually.
Phase 2: The Company produces its own infomercials for products that were successful on Home Shopping networks. A successful campaign will typically last 60 to 90 days. Product recognition from exposure created via Phase 1 and Phase 2 of the television marketing campaign generates consumer awareness and desire for the product, creating a massive pull-type demand at the retail store level.
Phase 3: Company introduces product to leading brokerage houses and manufacturer reps for marketing feedback. As mentioned in Phase 2, the Company plans to start the selling of the products to buyers of the major retail market chains during the airing of the home shopping and infomercial campaign. A successful retail rollout campaign can generate massive product sales to the domestic USA retail market. According to figures in Chain Store Guide, there are approximately 180,000 stores including major chains in the USA. Here is a partial list of stores to whom the Company plans to sell its products: Toys R Us, Staples, Home Depot, Wal-Mart, K-Mart, Target, Price-Costco, Sam's Club, CVS Stores, Sav-On, Thrifty-Payless, Eckerd, Osco, Walgreen's, Shopko, Fred Meyer, Roses, Kroger, Albertsons, Safeway and Winn-Dixie.
According to DRTV, every 1 unit sold during an infomercial will translate into 10 at the retail sales level. The following products are scheduled to be introduced on infomercial and home shopping networks this year. |
