Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 247.35

+0.4%

Jan 9 9:30 AM EST

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To: Glenn D. Rudolph who wrote (4513)	5/19/1998 6:05:00 PM
From: Mark Fowler	Read Replies (1) of 164684

Actually, overhead is high. They do not have the traffic from walk by and drive past traffic which generates business without large advertising expenses.<< You may not be able to drive by or walk by in virtual space. But you sure can click by a lot of Amzn bottoms using the internet every day. And I was talking about physical overhead, depreciable fix assets and the expenses related to those assets. Most of their overhead is marketing and related expenses of course. I suppose I find the business model elusive.<< I find their business plan not with few challenges, risks, and uncertainties but many. It's amazing how this stock has held up with all the uncertainties surrounding this company.

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