>that means that only about 3% of first-time buyers came home
>with a Mac last year. Why?
A simple question. Unfortunately the answer is quite complicated.
There is the early false perception that windows and icons were just cute computer window dressing and not useful for serious computer users.
There is the early false perception that a 'consumer computer strategy' where a chip maker selling to multiple computer makers using the OS from a software maker somehow means that one company can't dominate the market and control prices.
There's John Skully and his desire to make the next big splash in consumer technology even before cementing Apple's position in the PC marketplace. And that French guy, Jon Louise Gasse, who squandered Apple's OS lead then went on to start Be Inc.
There is the diabolical and sneaky little big guy Mr. Gates and his robust disinformation campaign. He used Apple's need for Microsoft's Multiplan on the Macintosh to gain advanced knowledge of Apple's first Mac OS, copied it, then caused Apple's brain dead zecs to kill MacBasic by withholding Multiplan. Then he released the first version of Windows for Intel, an obvious knock-off of the Mac OS that had to be withdrawn from the market, re-coded to make it have a different "look and feel," and then re-released as a shell to MS-DOS.
There is the infinitly beguilable public, who will always exhibit a herd mentality as a defensive mechanism in the face of the unknown, before they will spend the time to research their complex purchase decision.
While we are on the subject of percent market share, what percent market share of home computer buyers has the Microsoft/Intel juggernaut driven from the market in the wake of their bad experience with their first computer?
HerbVic |
