And here comes the Object Mall.....
iMALL Deploys Object Design's ObjectStore for Enhanced Scalability, Performance in Largest On-Line Shopping Mall
Enhanced Site Rings Up Millions of Shoppers a Month as Retailers Continue to Set Up Shop
STUDIO CITY, Calif., May 20 /PRNewswire/ -- Object Design, Inc.
(Nasdaq: ODIS), the leading object database company, and iMALL(TM), Inc. (OTC Bulletin Board: IIML), a leading provider of electronic commerce services and operator of the Internet's largest shopping mall, today announced that iMALL has deployed the Object Design(R) ObjectStore(R) data management system in its next-generation on-line shopping solution. ObjectStore, Object Design's flagship object database, is providing iMALL with a scalable, high-performance solution for storing and managing data for thousands of stores and
millions of products, shoppers, and orders. The iMALL site (http://www.imall.com) currently receives millions of shoppers every month.
"The popularity and growth of e-commerce is exploding as individual
retailers look to the Web as a distribution medium for incremental growth as opposed to building more brick and mortar locations," said Phillip Windley, chief technology officer at iMALL. "To take advantage of this trend and prepare for our company's projected growth, we knew we had to enhance our system with an industrial-strength database like ObjectStore to give us the
scalability, performance, and fault tolerance a site like ours requires.
Thanks to ObjectStore and our next-generation system, iMALL can now handle hundreds of thousands of retailers and tens of millions of inventory items."
iMALL's success at bringing on more than 1,600 retailers, as well as
several large brand name anchor stores, including FAO Schwarz, Hanes, and Barnes & Noble, compelled the company to upgrade its on-line shopping mall system. The enhanced system is a component-based, multitier architecture with ObjectStore caching retailer and product data in the middle tier for optimal performance and scalability. iMALL selected the ObjectStore database for its ability to directly store object and component data without requiring any data mapping or translation, and for its unique Cache-Forward(TM) distributed data-
caching architecture that delivers high performance and scalability in
multiuser environments.
By eliminating the need for iMALL developers to write extra translation code, ObjectStore enabled them to complete the upgrade in only ten weeks.
"We thought about using a relational database but quickly realized that it couldn't give us the speed we needed to keep our customers coming back," said Steve Fulling vice president of technology at iMALL. "ObjectStore, with its unique Cache-Forward database architecture, has made our site run two to three times faster while increasing scalability by orders of magnitude. And, because we didn't have to write mapping code to translate C++ objects into relational tables, we were able to deploy the new system in weeks rather than
months."
"Object Design is pleased that an electronic commerce leader like iMALL has selected ObjectStore for a major upgrade to its on-line shopping solution," said Justin Perreault, chief operating officer at Object Design.
"iMALL's on-line shopping system is an excellent example of a business-critical application, built using a component-based, multitier architecture, that requires ObjectStore's Cache-Forward architecture in order to perform and scale adequately."
About iMALL, Inc.
iMALL (OTC Bulletin Board: IIML) is a pioneer in electronic commerce
services, providing compelling Internet solutions to businesses of all sizes, enabling them to capitalize on the vast Internet marketplace. iMALL offers its electronic commerce services directly to merchants, as well as through partnerships with leading ISPs, Web hosting firms, and financial service companies with an Internet focus. The Company also operates the largest shopping mall on the Internet, located at imall.com, with more than 1,600 hosted storefronts, and millions of visitors monthly.
About Object Design
Object Design, Inc. ( odi.com ), the leading object
database company, develops and markets the ObjectStore database management system and related tools. ObjectStore, with its unique Cache-Forward(TM) database architecture, is used by customers in a wide variety of industries to build and deploy component-based computing applications. The company backs its products with comprehensive training, services, and support.
Headquartered in Burlington, Mass., Object Design sells and supports its products through branch offices across the U.S., international subsidiaries in the United Kingdom, Belgium, France, Germany, Japan, and Australia, and a worldwide network of distributors.
Object Design, the Object Design logo, ObjectStore, Leadership by Design, and Object Exchange are registered trademarks of Object Design, Inc., and Cache-Forward is a trademark of Object Design, Inc. |
