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Non-Tech : Action Performance....ACTN

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To: Deanne who wrote (26)5/20/1998 2:33:00 PM
From: Deanne   of 278
 
Hey everyone. Lots of good stuff going on with this stock. Why the decline in price lately? I guess it is a good opportunity to buy some more :~)

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Tuesday May 19, 10:39 am Eastern TimeCompany Press ReleaseAction Performance Announces Extension of Jeff Gordon License Agreement PHOENIX--(BUSINESS WIRE)--May 19, 1998--Action Performance Companies, Inc. (NASDAQ/NMS:ACTN - news), today announced that it has extended its current licensing and endorsement agreements with two-time NASCAR Winston Cup champion Jeff Gordon through 2005. Under the agreements, Action Performance also expanded its merchandising rights to market and sell licensed Jeff Gordon products worldwide. Through its close relationship with Gordon, Action has established a marketing program that maximizes sales of Jeff Gordon products by developing creative cross-licensing programs, such as Jurassic Park -- The Ride and by continually expanding its distributions channels. Said Action Performance Chairman, President and Chief Executive Officer Fred W. Wagenhals, ''Jeff is the youngest NASCAR Winston Cup Series champion in the modern era and has set an excellent example of what great athletes in the 90s represent. We are honored to be partnering with him and committed to developing new merchandising opportunities that continue to enhance the exceptional reputation that Jeff and the sport itself have come to deserve. This relationship firmly positions Action and Jeff Gordon for a long and successful future.'' Said Jeff Gordon, ''Action Performance was there with me at the onset of my career and I would not consider partnering with any other company. The combination of Action's marketing abilities and outstanding management team are helping to create new and exciting opportunities for the sport.'' Action Performance Companies, Inc. is the leader in the design, marketing and distribution of licensed motorsports merchandise. Its products include a broad range of motorsports-related apparel, souvenirs, die-cast car replica collectibles and other memorabilia. The Company markets and distributes products through a variety of channels, including the 125,000-member Racing Collectables Club of America (RCCA), trackside at racing events, mass retail department stores, and a nationwide wholesale network of approximately 5,000 specialty dealers and distributors. Contact: Action Performance Companies, Inc.
Christopher Besing, 602/337-3703
Fred W. Wagenhals, 602/337-3710
Victoria Welch, 602/337-3702
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