Big deal for zoran
Business
Wire
ZORAN'S DIGITAL AUDIO PROCESSOR SELECTED BY
ONE OF CHINA'S LARGEST HOME AUDIO/VIDEO
MANUFACTURERS; SHINCO'S FIRST DOLBY DIGITAL
RECEIVER BASED ON ZORAN DSP BUSINESS
EDITORS/TECHNICAL WRITERS
SANTA CLARA, Calif.--(BUSINESS WIRE)--May 21, 1998--Zoran
Corporation (NASDAQ:ZRAN.O), the world's leading supplier of Digital
Audio Processors, announced today that Jiangsu Shinco Electronics
Group, one of China's largest home audio and video OEMs, has selected
the Zoran ZR38600 Digital Audio Processor for use in a new Dolby
Digital(R) (AC-3) receiver designed to provide VCD and DVD player
owners with high audio quality sound reproduction, along with enhanced
playback features. Shipments of the new A/V receiver will start late
summer.
Current Shinco A/V receiver models provide Dolby ProLogic(R),
regular stereo, and mono decoding capabilities. Zoran's Digital Audio
Processor adds the theater listening experience of Dolby Digital,
along with the excitement of Sample Rate Systems(tm) "Music Modes", to
Shinco's new A/V receiver product line.
These Music Modes, which are part of the long list of Silicon
Software(tm) programs offered to OEMs who select Zoran Digital Audio
Processors, allow the listener to hear standard stereo source
material through 5 speakers by recreating the acoustic environments of
a concert hall, stadium and jazz club. In addition, a "natural mode"
is provided that uses the "phase differences" found in all stereo
music content to "fill the room with sound."
The Zoran ZR38600 also brings to the new Shinco A/V receiver
Dolby ProLogic surround decoding, for use with the extensive selection
of Dolby ProLogic encoded content found on thousands of VCD titles.
This feature, which creates 4 channels of audio from the two ProLogic
encoded channels, is also required for playback of many DVD's with
older sound tracks.
Thus, the new Shinco receiver, with both Dolby ProLogic and Dolby
Digital decoding, serves as the bridge between the over 35 million VCD
players currently in use in China and the new DVD players just
becoming available. For those consumers with VCD players wishing to
enjoy the exciting audio features made possible by the Zoran ZR38600,
both before and after upgrading to the new DVD format, it's the ideal
solution.
"Although we have offered ProLogic receivers in the past, this is
the first time we offered Dolby Digital AC-3 features. We are very
pleased with the excellent support Zoran provided during the
development phase of our new line of Dolby Digital Decoder/Amplifiers
and Receivers," said Patrick Tam, Shinco's General Manager of
Engineering (Hong Kong).
"The quick response of Zoran's product support team enabled us to
beat our very aggressive product introduction schedule."
"We are very gratified to have the Zoran ZR38600 Digital Audio
Processor selected for Dolby Digital decoding and other audio signal
processing tasks in Shinco's first Dolby Digital receiver," said Paul
Goldberg, vice president, Audio Products, for Zoran, "We look forward
to supporting Shinco in their development of other home audio and DVD
related products."
About Shinco
Jiangsu Shinco Electronic Group, established in March 1994 and
headquartered Changzhou City is now one of the largest electronic
companies in China with total assets near 200 million RMB. Shinco
employs over 2,300 persons in more than 40 branches, with 30 Technical
Customer Services Centers supplying highly rated after sales services.
Shinco manufactures over 20 types of VCD (Video CD) Players and
Home Audio Components, including Stereo and Dolby ProLogic Receivers
and speaker systems. Shinco has the ability to produce 15,000 VCD
Players per day on 25 assembly lines. Support for production includes
electronic and mechanic CAD/CAM systems, precision model making
systems, and precision testing equipment.
Shinco's sales of VCD are the largest in the world, ahead of
Panasonic and Sony. In their domestic market, Shinco has the largest
VCD sales and market share, having produced 2.5 million sets in 1997
with sales revenues of 3 Billion RMB ($375 million). Shinco expects
1998 domestic sales of VCD players to be between 3.5 and 4 million
sets.
The only Chinese member of the International DVD Association,
Shinco's products meet the Japanese Electronic Industry Producing
Requirements. Shinco has earned awards including Advanced Technical
Company, AAA Standard Company in China, and the "Gold-Bridge" prize
for superior product quality.
Shinco is developing digital video and audio products of the
highest technological level, in part due to the establishment of a
Digital Technology Development Center. Equipped with state-of-the-art
equipment, Shinco has staffed the facility with experts from many
disciplines.
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