Hi All,
Here is the press release on the carrier from the Netherlands.
Regards,
Crash
Lightbridge Picked by KPN Telecom Netherlands for a Proactive Project to Encourage Customer Satisfaction May 21, 1998 8:16 AM EDT
BURLINGTON, Mass.--(BUSINESS WIRE)--May 21, 1998--KPN Telecom, formerly PTT Telecom, the national telecommunications operator of the Netherlands, has chosen software and services from Lightbridge, Inc. as part of an extensive project to increase mobile customer satisfaction. Lightbridge is a leading provider of customer acquisition and retention solutions for the global telecommunications industry.
The Dutch operator, the largest in the country, provides all telecommunications products and services, from basic telephony and equipment for residential and business markets to cellular and data communications, nationally and internationally.
KPN Telecom has deployed Lightbridge's technology as part of a proactive initiative to enhance customer satisfaction. The investment in this software will assist KPN Telecom in targeting the right mobile service for the right customer in order to enhance customer satisfaction. IBM Global Services is the systems integrator and distributor for the project and has provided implementation services and consultancy.
According to Fred Bar, manager of business intelligence for KPN Telecom, "KPN has been evaluating various strategies and technologies to enable us to offer more proactive services to increase customer satisfaction and therefore extend average customer lifecycles."
"When testing the Lightbridge system, we observed increased customer response in all our customer groups included in the trial," continued Bar. "This was instrumental in the planning of our customer promotions. Using Lightbridge's software has proved successful in supporting our marketing initiatives for different groups."
"Lightbridge's advanced technology is helping KPN Telecom to increase customer response by providing customers with the mobile services that best suit their needs," said Lisa Modisette, managing director of European operations with Lightbridge.
Jan Baines, telecommunications consultant for business intelligence with IBM Global Services, said, "Lightbridge's software is the core component of the proactive customer contact strategy that we've formulated in partnership with KPN Telecom. It allows KPN Telecom to initiate targeted, proactive marketing programs to clearly identified customer segments."
About Lightbridge
Lightbridge, Inc. (NASDAQ:LTBG), based in Burlington, Mass., is a leading provider of software-based services that help global telecommunications carriers quickly acquire customers and retain them over time. Lightbridge has leveraged its credit processing expertise into solutions that help carriers quickly and cost-effectively provide bundled services through new channels. Telesto(tm), Lightbridge's network of integrated customer acquisition and retention solutions, provides best-in-class credit, fraud, churn, channel and market performance solutions to such clients as 360 Communications, AT&T Wireless, BellSouth Mobility DCS, Omnipoint Communications and Sprint PCS. It is the only complete, workflow-enhanced system for customer interaction in the converged telecommunications marketplace. Additional information on the company can be found on the Web at lightbridge.com.
About KPN Telecom
KPN Telecom is the national telecommunications carrier of the Netherlands. The company provides all telecommunications products and services, from basic telephony and equipment for residential and business markets to cellular and data communications, nationally and internationally. The company is privately owned and operated, and has been Europe's only consistently profitable telecommunications organization with an annual return on investment of more than 12 percent. A major part of these profits results from investments that are made in new phone technology. Through its subsidiary Unisource, KPN Telecom Netherlands has a major presence in Europe and is able to provide Pan-European voice and data networks; the largest 30 European multinationals have recently selected Unisource as their global WVPN provider.
About IBM Global Services
IBM Global Services is a worldwide supplier of a full range of IT services. The group is globally organized but locally managed, enabling service offerings to be totally in tune with today's business needs. The IBM Global Services telecommunications group in the Netherlands (formerly a division of Data Sciences BV) offers quality IT services and solutions to the telecommunications industry. The Dutch group has a proven track record in the areas of strategic consultancy, software development, systems integration and telecommunications solutions covering the customer life cycle. Specialized application areas include marketing, sales and retention, customer care and billing, operational support, network management, value added services platforms and security and fraud.
Telesto, Lightbridge and the Lightbridge logo are trademarks of Lightbridge, Inc. All other trademarks and registered trademarks are the property of their respective owners.
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