Boston Market (BOSTQ) Message Board

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Non-Tech : Boston Market (BOSTQ)

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To: Lizzie Tudor who wrote (1230)	5/21/1998 2:44:00 PM
From: Mike J	Read Replies (2) of 1567

I doubt very seriously that Boston Market is going out of business. Too much brand recognition. Companies would pay a fortune for this type of market awareness. Jenkins will simply sell what the market wants. They want burgers? He'll sell burger. They want Pizza? He'll sell pizza. He's already testing different foods in different markets. That's why the options look nice... that is... the long term options. Low money down, big payoff in the future. This company WILL turn around. But... it WILL take time. Perhaps a long time, but it will.

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