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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 232.52

+0.1%

Dec 26 9:30 AM EST

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To: Mark Fowler who wrote (4603)	5/21/1998 6:12:00 PM
From: Candle stick	Read Replies (2) of 164684

There was a story on CNBC about Barnes and Noble (BKS). It was after the close today and it mentioned that BKS has declared "war" on AMZN, and said that BKS was prepared to throw 25-30 million dollars into advertising to bring people to its site barnesandnoble.com The report also mentioned that 20% of books bought online are computer books, and that the high cost of shipping actually nullified the discounts unless you bought more than 45$ worth of books, the 'breakeven point'. They promoed a BKS commercial that will be seen primetime and essentially indicated that AMZN's junk bond offering was to raise cash to defend its position against BKS. They called it a "war chest". Suddenly the competition is being taken seriously and AMZN is having to spend much more money than they originally intended to, in order to gain market share. 'Relevant Knowledge' an internet company that tracks "unique hits" on web sites indicated today that AMZN had fallen back a few steps, after it had been advancing. According to RK unique hits fell from 4.859 mil to 4.178 mil from March to April, respectively. That is a 14% drop. AMZN fell back to #23 from #16 in the RK rankings. The impact of competition from BKS and Borders (BGP) borders.com is just beginning to be felt. The report also mentioned that both BGP and BKS were at an advantage because they could buy large amounts of books direct from publishers at a significant discount................;^) Check out bookwire.com to see all the competition that is really out there.

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