<<Off-Topic and Horribly Self-Serving>>>
Just wanted to post an article from www.internetnews.
com about a certain little company that I might know
something about... or might not.
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iDOT.com Launches Advertising Blitz
[May 21, 1998] PC company iDOT.com said it is launching an
advertising blitz over the Web that will generate 17 million banner ad
impressions over the next three months.
The campaign's cornerstone is iDOT.com's sponsorship of The Dilbert
Zone Computer Store on the popular comic strip character's home
page. Spending was not disclosed.
The Dilbert Zone, a product of United Media, consistently ranks as
one of the most popular entertainment sites on the Internet, with more
than five million page views each week and some five million visitors
each month.
The marketing alliance--which makes iDOT.com the exclusive
hardware partner of The Dilbert Zone--includes a customized icon link
at the top of The Dilbert Zone home page, a computer-related comic
strip for The Dilbert Store and the creation of a new microsite within
The Dilbert Zone. The microsite will consist of a co-branded page
containing iDOT.com-featured products and direct links to
iDOT.com's new virtual storefront, www.idot.com.
As part of the deal, a total of 17 million co-branded banners will be
seen on The Dilbert Zone and 21 other Web sites, including Fast
Company, Travelocity, USNews, USAToday Marketplace,
EasySabre, Stock Master and Popular Mechanics.
iDOT.com's agency of record is M2K in Austin.
"We believe co-branding with the Dilbert Zone is a great way to
generate sales leads and spread the word via the Web that iDOT.com
sells and supports premium-grade PCs at hundreds of dollars less than
Dell, Gateway and Micron," said Neil Bremner, iDOT.com's executive
vice president.
iDOT.com is backed by a $3.5-million private venture fund created by
MAG Technology Ltd., a $1.2-billion manufacturer of peripheral
products. |
