America On-Line: will it survive ...? Message Board

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Technology Stocks : America On-Line: will it survive ...?

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To: K. Wehr who wrote (618)	11/17/1996 8:46:00 PM
From: jack rand	of 13594

Steve Case Says $9.95/mo better than $19.95: Forbes ASAP 10/07/96 forbes.com ASAP: But Internet service providers are putting pressure on your pricing model, aren't they? CASE: Sure, to an extent. But only to an extent. The reason we charge $9.95 per month rather than $19.95 per month is we believe more consumers will pay $9.95 per month. We believe most consumers are light and medium users of these services. So it's better to package and price this for a mainstream audience rather than a niche audience of more sophisticated, Net-savvy users.

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